Recognising complementary vision to enhance the lifestyles of the region’s business travelers, PLUG introduced two of its clients, TUMI and The Great Room, with a view to kick start a multi-level brand collaboration. Both TUMI and The Great Room, the hospitality-inspired and design-led coworking space, strive to promote innovation and creativity with a higher purpose of perfecting their customer’s journeys.

In January 2020 TUMI launched its Spring 2020 collection at The Great Room through a full day and evening event. PLUG helped TUMI invite and host 120+ media and KOLs in a series of private sessions to present the collection. We also ran an evening after party inviting VIPs such as Esther Sham, Edwin Pun, Ruth Chao, Rosemary Vandenbrouke, Antonia Da Cruz, Tori Chow, Sean Lee Davies, Pearl Shek, Florence Tsai and Ricky Kwok.

During the event, the two brands also announced their upcoming partnership. This exciting new collaboration saw customers of both brands benefit from access to The Great Room’s network across Asia and exclusive TUMI events and perks. The brands also plan to run a series of fireside chats, panels, workshops and networking events focusing on the themes of travel, wellness, sustainability and other topics of joint interest.